Nutritional SupplementsDuration:

Multi-Channel Strategy Propels SprinGen to #1 Vitamin Jelly in Just 12 Months

Live CommerceE-commerce OptimizationPaid AdvertisingRetail DistributionBrand Activation

Background

SprinGen entered the market when the concept of "vitamin jelly" was still largely unfamiliar to Vietnamese consumers — often confused with traditional tablet supplements or gummy candy. Key challenges: Category education: Building awareness and clearly positioning the benefits of the jelly format over conventional supplement forms. Community building: Growing a loyal, high-retention customer base from zero. Multi-front competition: Competing simultaneously across both e-commerce platforms and traditional brick-and-mortar retail.

Objectives

The campaign was designed to achieve 3 strategic objectives: Trust & preference: Establish SprinGen as the go-to choice for mothers in the nutritional jelly segment. Community growth: Build a vibrant, highly engaged user ecosystem across social media platforms. Conversion optimization: Drive synchronized sales growth across both e-commerce and retail channels.

Our Approach

Babble Clouds deployed a comprehensive omni-channel strategy, integrating the power of live commerce, e-commerce, and physical retail to cover every stage of the customer's purchasing journey. Live Commerce: Launched live selling sessions on Facebook and TikTok Shop, compressing the discovery-to-purchase journey and driving real-time buying decisions. E-commerce store optimization: Built a certified Mall storefront with optimized product pages, visuals, and shopping flows to maximize conversion rates and repeat purchases. Omni-channel distribution: Combined targeted paid advertising with a retail agent network to ensure product availability at every customer touchpoint. School & retail activation: Organized in-person product experience events at schools and mother-and-baby stores to drive trial, boost brand recognition, and accelerate sales.

Success Story

Within just 12 months from launch, SprinGen achieved remarkable growth through Babble Clouds' comprehensive omni-channel strategy. The brand not only successfully built category awareness for an entirely new product format but also converted that awareness into exceptional, measurable sales results across all fronts. Category dominance: Secured the #1 position in the Vitamin Jelly segment in Vietnam, surpassing established competitors and reshaping the category. Distribution scale: Expanded to over 1,000 retail points nationwide, ensuring a strong presence at every consumer touchpoint. Real-world conversion: Activation campaigns at schools and retail stores drove a +81% uplift in conversion rate. Total sales volume: Surpassed 500,000 units sold across all channels, affirming the brand's powerful consumer appeal.

Key Results

500K+

Tổng sản phẩm bán ra / Total Units Sold

Toàn kênh phân phối

Top 1

Vị trí ngành hàng / Category Ranking

Vitamin Jelly tại Việt Nam

+81%

Tăng chuyển đổi / Conversion Uplift

Qua các chiến dịch Activation

1,000+

Điểm phân phối / Retail Points